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The question is simple: are you a lover or a hater? Ever since Marmite yeast extract was first introduced to the UK in 1902, it has caused a great divide in Britain.
A savoury experience
Marmite was first introduced into the UK in 1902. Marmite is a nutritious, black, tasty, savoury spread enjoyable on toast or bread or even as a cooking ingredient. It is made from spent brewer’s yeast, that comes in a distinctive black jar with a yellow lid. How it all started
Before Louis Pasteur realised that cells contained within yeast were in fact living plants, people simply discarded this by-product of the brewing process. German scientist Liebig then went on to make yeast into a concentrated food product - one that resembled meat extract but was in fact vegetarian.
In 1902, the Marmite Food Company Limited was born and a small factory was opened in Burton-on-Trent. It took a couple of years to perfect the recipe and for the British public to warm to the spread's distinctive taste.
Marmite got a boost with the discovery of vitamins in 1912. Yeast was discovered to be a great source of five important 'B' vitamins. As a result Marmite was included in soldiers' ration packs during World War I. It became a dietary supplement in prisoner-of-war camps in World War II and was sent to British peacekeeping forces in Kosovo to boost morale in 1999.
Marmite became part of the Unilever family in 2000. In 1995, enough Marmite was sold in the UK to spread on 800 million slices of bread – enough for every man, woman and child to eat 100 Marmite soldiers every year.
Did you know?
Legend has it that the Marmite name may have derived from the famous French stew 'petite marmite'. A 'marmite' – pronounced 'mar-MEET' – is a French stockpot or cooking pot like the one shown on the jar, and shaped a bit like the jar itself.
Marmite is 100% vegetarian and a rich source of vitamin b12, folic acid and niacin - needed by red bloods cells. One adult serving of Marmite also contains thiamine and riboflavin but has almost zero fat and 10 calories
Since 2000, Marmite has joined hands with brands such as Walker's® crisps, Giles' Ciabatta Bite, Fudge's Biscuits and even a range of cycling wear by foska.com.
Advertising
Marmite has had a number of heart-warming advertising campaigns over the years, like 'The growing up spread you never grow out of' of the 1970s or the well-known 'My Mate Marmite' ads of the eighties.
The more recent 'Love it or Hate it' campaign was born out of talking to people and discovering that most of them really either love or hate Marmite! A bold move for the brand, it brings the effect of the spread on different people to life.
Marmite's newest advertising campaign sees Paddington Bear trying Marmite for the very first time after years of eating marmalade sandwiches. In an exciting collaboration of two iconic British institutions, Paddington Bear is helping to encourage the nation to liven up their everyday sandwiches with a squeeze of Marmite. This campaign stays true to the 'Love and Hate' concept, Paddington Bear loves the new tasty filling, but not everyone is so enamoured!
For more information on our Marmite product contact 0800 032 3656.
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Tonight Matthew..I am going to be.. Nitroman
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I personally hate sprouts. They would have the same effect on me. I'll forgive you
David
Oh mate you've chosen of my most hated foods there, Sprouts bloody God forsaken things, Clare loves them too and are great for fueling hi octane farts.
Pea's thats another veg that just smelling it makes me wanna throw.
sigpicWayne AKA OB1
Inherit the Wind - Wilton Felder 1980, Smooth Jazz-Funkin' & Flyin' in the Fens
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